Most SMTP relays priced under €100 a month are built on top of Amazon SES. They wrap the API, layer on a dashboard, charge you a small markup, and route your sends through the same shared IP pool as everyone else who signed up that week, including the guy who just imported a list scraped from Sales Navigator and the side project sending password resets to a list of 12,000 addresses harvested from a leaked database. Your IP reputation is a function of the worst sender in the pool. That is the whole game.
You see this pattern most clearly when something breaks. Open rate drops twenty points in a Tuesday. You check your sending: clean. You check your list: clean. You check your content: clean. You raise a ticket. The first-line agent runs the same boilerplate troubleshooting they ran for the last three customers and tells you to warm up your IPs. Your IPs are warm. They have been warm for eight months. The agent does not have access to the actual reputation data because they sit one layer above the actual MTA operator, who is in a different company. After three days of back and forth you realize the problem: another customer in your pool sent 2 million messages to a list that was 40% spamtraps, the pool got listed on Spamhaus DBL, and your perfectly clean campaign got dragged down with it.
This is the noisy neighbor problem and it is structural to the cheap SMTP relay model. There is no fix at €19/month. The economics do not allow for proper screening of who joins the pool, and the pool is too small to absorb shocks anyway. The fix is to charge enough that the customer base is filtered by ability to pay, run the IPs in tiered pools where reputation is isolated by sender quality, and audit IPs against blacklists before assigning them — none of which is hard to do. It is just hard to do at €19.
Our entry tier is €299 a month. That is not because the cost of running a relay is €299. The cost of running our relay is comfortably under €100 per customer per month at our current scale. The €299 is a filter. It filters out the senders who would otherwise contaminate the pool, and it filters in the kind of sender who has revenue at stake and pays attention to deliverability. The result is a pool that behaves like a dedicated IP would behave if you had built and warmed one yourself, but with the operational simplicity of a shared service.
There is no free tier. There is no €19 starter plan. There is no trial. We get this question often, "do you have something cheaper for us to test with", and the honest answer is no. The premise of the product is a clean reputation pool, and a clean reputation pool requires excluding senders who cannot afford €299 a month. Saying that out loud is uncomfortable but it is the truth, and pretending otherwise is how shared SMTP pools turn into Spamhaus targets.
Worth saying once more: if you are sending under 100K a month and your concern is cost, you are not our buyer. Use SMTP2GO, Brevo, Mailgun Foundation. Those products exist for a reason and they serve their audience well. Come back when your sending profile changes.
For everyone else, the rest of this page covers exactly what we sell, who we sell it to, what the IPs look like, what the sub-account model does, and what the four tiers cost. There is no hidden complexity and no contact-sales gate, except on the Scale tier where the volume range is too wide for fixed pricing. Read the comparison table further down, sanity-check our claims against your current provider, and book a discovery call if it looks right. Most discovery calls last 25 minutes.
